Lahey Clinic was looking to increase the number of patients for their cancer center. We targeted residents of Greater Boston with a radio and interactive campaign. I designed banner ads that ran on Boston.com and an accompanying microsite aimed to increase leads.
Direct Mail Brochure
The number of inquiries at their cancer center increased and other initiatives soon followed, including a New Mover Campaign. This targeted residents who recently moved to the area and introduced them to Lahey Clinic emergency and primary care.
As well as the more targeted campaigns for the cancer center and primary care, I also designed corporate pieces that the hospital could use to speak to a broad audience.