Pinney Design
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SpinToWin

Marketing, Promotions, UX Design
Mobile App UX for SpinToWin

Mobile App UX for SpinToWin

I was tasked with improving the game functionality of SpinToWin. I compared the game to competitors, decided on new game specs, designed a new UI, and prepped the files for the developers. This resulted in a more intuitive game play that better displayed the graphics.

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SpinToWin Promotions

SpinToWin Promotions

SpinToWin is a free app that makes its money off of in-app purchases. I was in charge of running all of the promotions. This included in-app graphics, emails, push notifications and social posts. After each campaign I tracked the success of the communication (click through rates, etc) and the sale itself (revenue) in order to determine which campaigns were most successful and when.

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Corporate Overview

Corporate Overview

In addition to working on the app itself I also worked on marketing pieces that the company could use for meetings with potential investors and partners. As a startup app, trying to secure funding, this was essential to the company’s success and ultimately led to the acquisition of the product.

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