In the past few years Publishers Clearing House has created a mobile innovation lab with the goal of producing multiple apps and getting them into market. They needed help focusing their efforts in order to develop an MVP and I worked with them to whiteboard and create a user flow for an app they had begun working on. Through close collaboration and many iterations we were able to give the creative and dev teams a proper roadmap for this app.
UX and Product Design
After we completed user flows for one MVP we were able to jump in on a new project and worked with the product team to define and build a new app. In addition to brainstorming sessions with the team, we dived into the competitive landscape to get a better understanding of how this app would fit in the market and what features we should be including.
Once we had a good idea of what this app would be we started sketching. And sketching. And then we did some more sketching.
We then took our ideas to the computer and started crafting wireframes so we could receive feedback from all stakeholders.
Once we had a direction we began to lay out the user flows. Still a work in progress, this exercise helps everyone on the team understand how the app functions and how the user moves through it. This iterative process facilitates business discussion and aids decision making. Ultimately most of the use cases get worked out early on resulting in an easier hand off to the creative and dev teams.