The Sibley Building
Winn Companies purchased a historic building in Rochester, NY to turn into residential and commercial space. During the transition they needed branding, signage, an online presence and local advertising.
I created the logo and color scheme and then designed the needed deliverables. Winn was able to communicate to the community what was coming while they worked on construction.
Lofts at Lower Mills
Following that project I was tasked with creating materials for a building in Boston. The Lofts at Lower Mills was converting from apartments to condos and Winn wanted to target potential buyers. Below is a video that I art directed.